How to Do Keyword Research for SEO in 2021

There was a time when all you needed to do to have your page ranked was to look at the trending keywords and sprinkle them in various places in your content. However, with Google and other search engines improving their ranking algorithms, that isn’t the case anymore. With companies trying to establish their foothold in the digital platform, there’s a need to stand out from the rest. Businesses should learn to work with reputable SEO firms to help them with their goal. Several local firms, such as SEO Los Angeles agencies, can assist your company in addressing your particular concerns.  

Ensuring that your webpage ranks high in the recommendations list isn’t as easy as it sounds. There’s a lot of factors that you need to consider. Startups and other business entities need to work with expert marketing agency Los Angeles companies to ensure that they have the best possible pages up and running. With their knowledge and expertise, they’ll help companies establish an outstanding online presence and reputation.

That being said, keyword search in 2021 is different from those of the previous years. There are changes in the search engine algorithm and the thrust of Google and other engines to rank based on content and page experience. Here are some ways to help your page rank higher in 2021.

Identify your target audience

Whenever you’re looking to research relevant keywords, you must first know who your target audience is. A company will find out what the users type in the search boxes through a variety of ways. For example, they can conduct interviews, surveys and study the landscape. They can also ideate with the target. After deciding on the keywords, you can analyze them if they trend on the search engine results page. 

Improve your domain authority strength

If your company’s just starting, you wouldn’t necessarily rank higher immediately. There are many pages with the same ideas populating the digital landscape, so it’s nearly impossible to go straight to the top. Instead, once you’ve identified the competition, you need to work on establishing your domain strength. In other words, establish your authority and online reputation. 

This is easier said than done. First, you need to publish enough content that will allow you to gain traction with the audience. You’ll also have to incorporate a lot of marketing techniques to broaden your reach. 

Assess the search intent and analyze the SERP data

If you want to have your page rank higher, there’s a technique your company needs to master. This entails examining the queries to improve the user’s page satisfaction. A company must learn to use the micro-moments and various SERP features to identify the trends and act upon them accordingly. Companies must learn to project the trends, too. 

Remember, your company is trying to gain a foothold in the landscape populated by thousands of similar pages. Your goal is to find the element that will provide you with a competitive edge. 

Analyze keyword trends

Keywords are pretty dynamic. There are times when specific keywords would trend; there would be times when they would wane. Some keywords appear seasonal, so you’ve got the time to prepare for it once you’ve identified them. Different tools can help companies track and identify such keywords, so it would be best if you could get a hold of them. 

Look at your current ranking

Don’t let your quest for keywords stop you from looking at what’s ranking on your page right now. You might even be looking at popular keywords without realizing that your content ranks well already. You can use existing programs such as Google Search Console to assess your keywords’ impressions and clicks. You can then tweak as needed. 

Analyze your competitors and collate your data

One of the best things you can also do is analyze what your competition is doing and recalibrate it to suit your needs. The data you gathered will help you track the different trends and keep your content updated and evergreen. Remember to keep track of the trends for a fixed period before addressing any gaps. 


Researching for keywords in 2021 isn’t like it was previously. There are many more factors to consider as search engines incorporated different algorithms to weed out similar pages and ranked them accordingly. Companies would do well to work with experienced SEO companies to address their keyword research and optimization needs.